The ________ effect refers to how information that is presented last sometimes has the most influence.
A)recency
B)primacy
C)channel
D)final

Question

Quizplus · Accepted Answer

The recency effect is a cognitive bias that occurs when people remember the most recent information they have encountered better than earlier information. This bias can influence decision-making, such as in advertising when a brand's message is presented last in a series of messages or when a politician's remarks are presented last in a debate.

The ________ Effect Refers to How Information That Is Presented