Home Depot uses its individual customer purchase history to design customized ads. This is an example of ________.
A) psychographic segmentation
B) geodemographic segmentation
C) countersegmentation
D) mass marketing
E) behavioral targeting

Question

Quizplus · Accepted Answer

Home Depot's use of individual customer purchase history to design customized ads is an example of behavioral targeting, which involves tracking and analyzing consumer behaviors to deliver personalized ads and messages. This approach can be more effective and efficient than traditional mass marketing because it focuses on consumers who are more likely to be interested in a particular product or service.

Home Depot Uses Its Individual Customer Purchase History to Design