What is the THIRD step in the positioning process?
A) Create a positioning statement focused on the benefits and value that the product provides.
B) Determine the target market's preferred combination of attributes.
C) Define the market in which the product or brand competes, relevant buyers and competitors.
D) Develop a distinctive, differentiating, value-based positioning concept.
E) Research how consumers perceive competing offerings on relevant attributes.

Question

Quizplus · Accepted Answer

The third step in the positioning process is to research how consumers perceive competing offerings on relevant attributes. This step involves understanding the competitive landscape and consumer perceptions to inform the development of a unique positioning strategy.

What Is the THIRD Step in the Positioning Process