Age, gender, and income are bases of which of the following types of segmentation?
A) geographic segmentation
B) sociocultural segmentation
C) benefit segmentation
D) demographic segmentation
E) psychological segmentation
Correct Answer:
Verified
Q14: Traditionally, the _ has been the focus
Q15: _ is/are defined by computing an index
Q16: _ information is often the most accessible
Q17: As a base for market segmentation, _
Q18: Consumers' characteristics can be classed as either
Q20: Many marketers target the generation that is
Q21: In the VALS typology, Thinkers are motivated
Q22: Consumer innovators are generally characterized by which
Q23: The VALS typology classifies the American adult
Q24: The widely used segmentation system combining lifestyle
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents