The widely used segmentation system combining lifestyle and values is ________.
A) PALS
B) VALS
C) LAPS
D) SALS
E) CALS

Name: The widely used segmentation system combining lifestyle and values is ________. A) PALS B) VALS C) LAPS D) SALS E) CALS
Brand: Quizplus
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Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a proprietary research methodology used for psychographic market segmentation. It classifies consumers based on their values, attitudes, lifestyles, and demographics.

The Widely Used Segmentation System Combining Lifestyle and Values Is