Diversity in a firm's product line refers to
A) The length of a firm's business lines
B) The breadth of the firm's business lines
C) The number of critical success factors
D) The quality of the product

Question

Quizplus · Accepted Answer

Diversity in a firm's product line refers to the breadth of the firm's business lines, meaning the variety of different products or services offered by the company. This can help the company mitigate risk and appeal to a wider customer base. The length of the business lines, number of critical success factors, and quality of the product are not necessarily indicators of diversity in a firm's product line.

Diversity in a Firm's Product Line Refers to