Consider Company A,a financial services company specializing in small business issues,whose location is in a shopping mall in the suburbs and Company B,a similar business,whose location is downtown between a successful law firm and a courthouse.Company A's comparative success can be best attributed to which RBV guideline?
A) Resource are more valuable when they are scarce
B) Resources are more valuable when they are durable
C) Resources are more valuable when they are scarce
D) Resources are more valuable when they are critical to being able to meet a customer's need better than other alternatives

Question

Quizplus · Accepted Answer

Company A's success can be attributed to having a unique resource that is critical to meeting the needs of its small business customers better than other alternatives - its location in a shopping mall in the suburbs. This gives it easier access to potential customers and creates a more convenient location for small businesses to conduct their financial services. This resource is not necessarily scarce or durable, but rather strategically placed to meet a specific customer need. Therefore, the RBV guideline that best applies is that resources are more valuable when they are critical to being able to meet a customer's need better than other alternatives.

Consider Company A,a Financial Services Company Specializing in Small Business