Sophia loves to read books.Her parents think that reading books is important, so they reward her with $5 every time she reads a book.Over time, Sophia realizes that she really doesn't love books all that much.What is this an example of?
A) the impact of locus of control on attitude formation
B) the consistency between parents' attitudes and children's behavior
C) the overjustification effect
D) mortality salience

Question

Quizplus · Accepted Answer

This is an example of the overjustification effect, where an external reward (in this case, money) undermines intrinsic motivation (in this case, love of reading). As Sophia is being rewarded for reading, she may start to view reading as a task to complete for the reward rather than something she enjoys.

Sophia Loves to Read Books