What was the primary segmentation variable used to identify the target audience?
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Q13: Describe each of the three major segments
Q14: Describe each of the three major segments
Q15: What are two potential midstream audiences?
Q16: Demographic
A) Age
B) Nationality
C) Social Class
D) Gender
E) Religion
Q17: What is an example of a downstream
Q18: Psychographic
A) Lifestyle
B) Values
C) Personality
D) Attitude toward Product
E)
Q19: Behavior-related
A) Occasion for usage
B) Readiness stage
C) Family
Q20: Describe each of the three major segments
Q21: What other variable determined strategies employed?
Q22: What segmentation variable did the authors of
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