What is one potential psychographic segment you might target?
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Q2: Which one would you target to get
Q3: What Stage of Change would you target?
Q4: What are two potential upstream audiences?
Q5: What is one potential demographic segment you
Q6: For the Stages of Change Segments, assume
Q8: Geographic
A) Country
B) Generation
C) Density
D) Climate
Q9: What are the major benefits of selecting
Q10: What is a potential behavior-related segment you
Q11: Which one is typically the largest?
Q12: Which one should social marketers concentrate on?
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