Using a scale of 1-5, where 1 is lowest and 5 is highest, score each of the following: Potential Behaviors, Hypothetical Impact, Hypothetical Willingness, Hypothetical Measurability, Hypothetical Market Opportunity, and Hypothetical Supply. Lastly, calculate an Average Score.

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The Answer is Should be specific. Something that can be observed, reported. Something the target audience would know if they did it. A number 1-5. Add 5 numbers in column 2-6 and divide by 5.

Using a Scale of 1-5, Where 1 Is Lowest and 5