Describe each of the criteria for choosing a behavior objective:
-Market Opportunity
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Q5: Who is your target audience?
Q6: Given your hypothetical scores, which behavior would
Q6: Given your hypothetical scores, which behavior would
Q7: What is a Behavior Objective?
Q9: What is a Belief Objective?
Q11: What does the acronym SMART, describing the
Q13: Give an example of a Knowledge objective
Q14: First, what is your campaign purpose for
Q15: What is your hypothetical campaign focus?
Q128: Match the following:
-Impact
A)Creating conditions for heightened motivation
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