The Larson and Gobeli study that compared projects that had been managed in a variety of structural types revealed that new product development projects tended to be most effectively executed when the organizational structure was a:
A)project matrix.
B)project organization.
C)balanced matrix.
D)functional matrix.

Question

Quizplus · Accepted Answer

New product development projects are most effectively executed in a project organization structure because it allows for dedicated resources and focus, leading to better coordination and innovation.

The Larson and Gobeli Study That Compared Projects That Had