In the "House of Quality" the section that evaluates the position of the company with respect to its competitors is known as
A) Customer Requirements
B) Engineering Characteristics
C) Relationship Matrix
D) The "Roof" of the house
E) Competitive Assessment Matrix

Question

Quizplus · Accepted Answer

The section that evaluates the position of the company with respect to its competitors is known as the "Competitive Assessment Matrix". It is a critical part of the House of Quality, which compares the performance of the company's products with that of its competitors' products. The Competitive Assessment Matrix includes factors such as pricing, features, quality, and customer service, which are compared in a side-by-side analysis. Therefore, the best choice is E, Competitive Assessment Matrix.

In the "House of Quality" the Section That Evaluates the Position