What element is least likely to be considered part of the reason for making customer value the focus of the business' existence?
A) Identifying unmet customer needs
B) Generating a profit
C) Understanding the value proposition desired by customers
D) Understanding how your business' value proposition is different than competitors
E) None of the above

Question

Quizplus · Accepted Answer

Generating a profit, while important to the sustainability of the business, is not central to the concept of customer value. The focus is on meeting and exceeding the needs and desires of customers in order to create loyal and satisfied customers who will in turn generate revenue for the business.

What Element Is Least Likely to Be Considered Part of the Reason