The dimensions along which a market may be segmented are
A) Price, income and customer
B) Geographic, demographic and psychographic
C) Demographic, price and industry
D) Geographic, industry and price
E) Income, price and industry

Question

Quizplus · Accepted Answer

Geographic, demographic and psychographic are the standard and widely used dimensions for segmenting a market. Geographic segmentation divides the market based on location, demographic segmentation is based on characteristics such as age, gender, income, education, etc., and psychographic segmentation is based on lifestyle, values, personality, etc. These segments help businesses target specific customer groups with customized marketing strategies. The other options listed do not cover all the key dimensions of market segmentation.

The Dimensions Along Which a Market May Be Segmented Are