Quality function deployment is an approach that takes the desires of consumers and explores how well the individual activities of the business are meeting those desires.

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Quality function deployment (QFD) is a process that ensures that a product or service is designed to meet the needs of customers. It starts with identifying what the customer desires and then evaluates how well the company is meeting those desires through its processes, products, and services.

Quality Function Deployment Is an Approach That Takes the Desires