Assurance is:
A) the ability to perform the service correctly and consistently.
B) the speed and courtesy to customer inquiries.
C) the extent to which the customer trusts and has confidence in the service provider.
D) the physical appearance of the facility, personnel, and communications media.
E) the extent and quality of individualized attention given to a customer.

Question

Quizplus · Accepted Answer

Assurance refers to the confidence and trust that customers have in the service provider's ability to deliver the promised service accurately and dependably. It encompasses factors such as the provider's competence, courtesy, credibility, and security.

Assurance Is