Which of the following statements about the partnering stage of the evolution of personal selling is true?
A) In this stage, salespeople do not expect the customer to be as committed to the relationship as they are.
B) The role of salespeople at this evolutionary stage is to serve as order takers.
C) The objective of the salesperson during at this evolutionary stage is to develop a long-term relationship with customers.
D) Salespeople can expect considerable discussion about short-term problems in a company that has reached the partnering stage of its evolution.
E) All of the above statements about salespeople in the partnering stage are true.

Question

Quizplus · Accepted Answer

The partnering stage of the evolution of personal selling is characterized by a focus on developing long-term relationships with customers. Option A is incorrect as customers are expected to be committed to the relationship. Option B is incorrect as salespeople at this stage are expected to go beyond order taking and become problem solvers and consultants. Option D may or may not be true depending on the nature of the customer's short-term problems. Therefore, the correct answer is C.

Which of the Following Statements About the Partnering Stage of the Evolution