The primary objective of the partnering-oriented salesperson is to:
A) create a market-exchange relationship
B) develop long-term relationships with customers
C) close the sale quickly
D) act ethically when dealing with international customers
E) satisfy the short-term needs of the supplier

Question

Quizplus · Accepted Answer

The partnering-oriented salesperson focuses on building and maintaining long-term relationships with customers. This approach emphasizes a collaborative and mutually beneficial relationship between the salesperson and the customer, rather than just making a quick sale or satisfying the supplier's short-term needs. The goal is to create a loyal customer base, increase customer retention, and ultimately drive long-term profitability for the company.

The Primary Objective of the Partnering-Oriented Salesperson Is To