Market surveys can be quite useful when:
A) questionnaires call for fine discrimination by the respondents.
B) the questionnaires contain no more than three questions.
C) questionnaires do not call for very fine discrimination by the respondents.
D) substantial funds are expended on the survey.
E) questionnaires are combined with advertising.

Question

Quizplus · Accepted Answer

Market surveys can be quite useful when the questionnaires do not call for very fine discrimination by the respondents. When the questions are easy to understand and answer, it increases the response rate and provides more accurate results. Option A, B, D, and E are not correct as they do not necessarily contribute to the usefulness of the surveys.

Market Surveys Can Be Quite Useful When