Which of the following statements about sales call objectives is true?
A) Sales call objectives should always be expressed in monetary terms.
B) Sales call objectives are unnecessary for missionary salespeople.
C) Sales call objectives are unnecessary when the sales rep is cold calling.
D) Sales call objectives should be limited to one objective per sales call.
E) Sales call objectives are based on strategic decisions about an account.

Question

Quizplus · Accepted Answer

Sales call objectives are based on strategic decisions about an account. These objectives should be specific and measurable, aligned with the overall sales strategy, and should help move the customer through the sales funnel. It is important to establish clear and achievable objectives that can be evaluated and refined over time. Sales reps should aim to have multiple objectives for each sales call, rather than limiting themselves to a single objective.

Which of the Following Statements About Sales Call Objectives Is