Which of the following statements about selling to groups is true?
A) Objectives should not be developed for the first group meeting.
B) Planning should not include developing special visual aids as it may be difficult to hold the attention of a group with aids alone.
C) Information must be gathered about the concerns of each and every person who will attend the meeting.
D) Attempts should not be made to assess the buyers' nonverbal cues,because people are greatly inhibited in a group setting.
E) The salesperson should avoid informal presentations when making a sales call on a group of buyers.

Question

Quizplus · Accepted Answer

Gathering information about the concerns of each individual in the group is important because it allows the salesperson to tailor their presentation to address each person's specific needs and concerns. This can lead to a more effective sales pitch and increase the likelihood of closing the sale. The other statements are not true: A) Objectives should always be developed for any meeting to ensure that time is used efficiently and goals are achieved. B) Visual aids can be a helpful tool for holding a group's attention, but they should be designed and used appropriately. D) Assessing nonverbal cues is still important in group settings, as it can provide insights into the group's collective mood and attitudes. E) Informal presentations can be effective in building rapport and engaging the group, depending on the situation and audience.

Which of the Following Statements About Selling to Groups Is