A(n)_____ is how a specific feature will help a particular buyer and is tied directly to the buying motives of a prospect.
A) agreement
B) need
C) benefit
D) characteristic
E) highlight

Question

Quizplus · Accepted Answer

A benefit is how a specific feature or characteristic of a product or service can help a buyer, and is ultimately tied to their buying motives. It is important for salespeople to understand the benefits of their products in order to effectively communicate with potential customers and meet their needs.

A(n)_____ Is How a Specific Feature Will Help a Particular