Connor,the owner of a start-up,has studied his competitor's offerings,the value delivered by his company's products,and the cost of providing the product to customers.Based on this research,he has set the prices for his products.Because of this,Connor should:
A) never apologize for the price he quotes.
B) focus solely on price throughout his presentation.
C) remember that price is the only concern for customers.
D) aggressively discount list prices to ensure customer satisfaction.
E) not hesitate in overcharging his customers.

Question

Quizplus · Accepted Answer

Setting prices based on thorough research and analysis shows that Connors has confidence in the value of his products. Apologizing for the price would undermine this confidence and suggest the product is not worth it.

Connor,the Owner of a Start-Up,has Studied His Competitor's Offerings,the Value