_____ are personal and nonpersonal statements about a service made by an organization to customers.
A) Marketing testimonials
B) Implicit service promises
C) Word-of-mouth communications
D) Past experience influencers
E) Explicit service promises

Question

Quizplus · Accepted Answer

Explicit service promises are statements made by organizations to customers about their service that are personal and nonpersonal. These can include guarantees, warranties, and other assurances about the quality and performance of the service. Marketing testimonials, implicit service promises, word-of-mouth communications, and past experience influencers are all related concepts but do not specifically refer to statements made by the organization about their service.

_____ Are Personal and Nonpersonal Statements About a Service Made