Rhonda does not want to use the self-checkout lane at the supermarket because it "just seems too complicated." What factor primarily has determined her reluctance to try the new self-service technology?
A) Customer readiness
B) Capability management
C) Emotional resources
D) The empowerment of technology
E) Personal autonomy

Question

Quizplus · Accepted Answer

Rhonda's reluctance to use the self-checkout lane is primarily determined by her customer readiness, which refers to an individual's willingness and ability to adopt new technology or innovations. Rhonda may not feel comfortable with or confident in using the technology, and therefore is choosing not to use it.

Rhonda Does Not Want to Use the Self-Checkout Lane at the Supermarket