What two pricing strategies are most commonly used when the customer defines value as quality for the price paid?
A) Market segmentation pricing and value pricing
B) Psychological pricing and value pricing
C) Penetration pricing and value pricing
D) Discounting and value pricing
E) Market segmentation pricing and price skimming

Question

Quizplus · Accepted Answer

Market segmentation pricing and value pricing are the two pricing strategies most commonly used when the customer defines value as quality for the price paid. Market segmentation pricing involves dividing the market into different segments based on their needs and willingness to pay, and then charging different prices to each segment. Value pricing involves setting prices based on the perceived value of the product or service to the customer.

What Two Pricing Strategies Are Most Commonly Used When the Customer