What strategy is used to implement niche marketing?
A) selling to a mass market
B) extending product features to sell to more geographical regions
C) emphasizing a multi-product or service
D) concentrating on the superiority of the product or service

Question

Quizplus · Accepted Answer

Niche marketing involves targeting a specific, small market segment with specialized needs or interests. The best way to implement this strategy is to concentrate on the superiority of the product or service being offered to meet the needs of that specific niche. This can be done through emphasizing unique features, customization options, or superior quality. A, B, and C involve selling to larger markets or expanding the product/service offering, which is not in line with the niche marketing strategy.

What Strategy Is Used to Implement Niche Marketing