How is niche marketing best described?
A) an attempt to compete directly with industry giants
B) a domestic marketing strategy
C) a strategy focused on a specific target market
D) a plan to improve on a product sold to mass markets

Question

Quizplus · Accepted Answer

Niche marketing is a strategy focused on a specific target market or a small, specialized segment of the market. It involves identifying the unique needs of a particular group of consumers and developing products or services specifically tailored to meet those needs. This approach allows businesses to differentiate themselves from larger competitors by offering specialized products and services that are not available in mass markets.

How Is Niche Marketing Best Described