The different dimensions of customer relationship management include all of the following EXCEPT:
A)strategies to acquire new customers
B)strategies to keep the customers the company already has
C)strategies to sell more to existing customers
D)strategies to categorize customers into groups to understand them better
E)strategies to choose different types of salespeople to sell different products

Question

Quizplus · Accepted Answer

The different dimensions of customer relationship management include strategies to acquire new customers, strategies to keep the customers the company already has, strategies to sell more to existing customers, and strategies to categorize customers into groups to understand them better. The only option that is not included in the dimensions of customer relationship management is E, which refers to strategies to choose different types of salespeople to sell different products. This is more related to sales force management than customer relationship management.

The Different Dimensions of Customer Relationship Management Include All of the Following