A key account (or national account)is a customer that is:
A)large in size and in a transactional relationship with the seller
B)large in size and strategically important to the seller
C)large in size and spread out over many locations
D)any size but with several locations
E)any size but in an integrative relationship with the seller

Question

Quizplus · Accepted Answer

A key account, sometimes referred to as a national account, is a customer that is strategically important to the seller. Size is not the only factor, as the seller may have smaller customers that are also key accounts due to their significance in terms of revenue, growth potential, or other factors. The relationship with a key account is typically more complex and focused on long-term partnership rather than just transactional sales.

A Key Account (Or National Account)is a Customer That Is