Product quality has long been a hallmark for Daimler-Benz. What company action has been attributed, at least in part, to eroding this image?
A) Their entrance into the subcompact market.
B) Their launch of an SUV using a platform from BMW.
C) Their acquisition of Chrysler.
D) Their layoff of workers following a 60 day strike in 2007.

Question

Quizplus · Accepted Answer

Daimler-Benz's acquisition of Chrysler in 1998 was seen as a distraction from its focus on premium automobiles and quality, as Chrysler had a reputation for producing lower quality vehicles. This move was criticized for diluting Daimler's brand image and eroding their reputation for product quality.

Product Quality Has Long Been a Hallmark for Daimler-Benz