Match the term with its definition
-A collection of information about a customer, including demographic data, attitudes, preferences, and other behavioral characteristics, as defined by CRM goals
A)80/20 Principle
B)Customer database
C)Customer segmentation strategy
D)Evaluative criteria
E)Evoked set
F)Perception
G)Perceptual categorization
H)Post-purchase dissonance
I)Recency-frequency-monetary analysis
J)Touch point
K)Transactional relationship

Question

Quizplus · Accepted Answer

A customer database is a collection of information about a customer that includes demographic data, attitudes, preferences, and other behavioral characteristics.

Answer: C
 Customer segmentation strategy refers to dividing a customer base into groups of individuals with similar characteristics, in order to better target marketing efforts and tailor products and services to specific customer segments.

Answer: D
 Evaluative criteria are the attributes that customers consider when making a purchase decision.

Answer: E
 An evoked set refers to the set of brands or products that a customer considers when making a purchase decision.

Answer: F
 Perception refers to the interpretation and understanding that a customer has of a product, brand, or company.

Answer: G
 Perceptual categorization refers to the mental process of placing information into categories based on our perceptions and experiences.

Answer: H
 Post-purchase dissonance refers to the discomfort or anxiety that a customer may feel after making a purchase decision.

Answer: I
 Recency-frequency-monetary analysis is a method used in customer relationship management to evaluate customer behaviors and determine their value to the company.

Answer: J
 Touchpoints are the various contact points or interactions that a customer has with a brand or company, from initial awareness to post-purchase follow-up.

Answer: K
 A transactional relationship is a type of customer relationship where the focus is on individual sales or transactions, rather than building a long-term relationship with the customer.

Match the Term with Its Definition