Match the term with its definition
-An association between a business and a customer that begins (or ends) with a purchase or a business deal
A)80/20 principle
B)customer database
C)customer segmentation strategy
D)evaluative criteria
E)evoked set
F)post-purchase dissonance
G)recency-frequency-monetary analysis
H)social classes
I)touch point
J)transactional relationship

Question

Quizplus · Accepted Answer

A transactional relationship is defined as an association between a business and a customer that begins (or ends) with a purchase or a business deal.

Match the Term with Its Definition