In some situations, a small business owner will have to influence need recognition; in others he may simply be able to react to needs the consumer has identified.

Question

Quizplus · Accepted Answer

This statement is true. In certain cases, a small business owner may need to educate the consumer about their need for a product or service. In other cases, the consumer may already be aware of their need and the business owner can simply respond to that need.

In Some Situations, a Small Business Owner Will Have to Influence