Question 1

Microediting ________.
A)is a sentence-by-sentence double-check of accuracy,spelling and grammar
B)challenges the meaning,organization,and format of a document
C)is the final step in the writing process
D)A and C
E)B and C

Accepted Answer

Microediting is a detailed, sentence-by-sentence review of a document for accuracy in spelling, grammar, and punctuation. It is usually done after the revision stage and before the final draft. Choice B is referring to macroediting, which is a higher-level edit that focuses on the overall structure and content of a document, while choice C is not entirely accurate as proofreading is also considered part of the final step in the writing process.

Question 2

When writing a speech,it is important to ________.
A)spell out big numbers
B)place attribution at the beginning of a sentence
C)give phonetic spellings for hard-to-pronounce words
D)A and C
E)all of the above

Accepted Answer

When writing a speech, it's important to spell out big numbers for clarity, place attribution at the beginning of a sentence to establish credibility and context, and give phonetic spellings for hard-to-pronounce words to ensure correct pronunciation.

Question 3

Writing something for use in broadcast media is different from writing something for print media because ________.
A)broadcasters want snappy copy
B)broadcasters reach a bigger audience
C)the broadcast audience is more attentive
D)it is more expensive
E)the broadcast audience usually gets only one chance to understand the message

Accepted Answer

Writing for broadcast media requires concise and clear language that can be easily understood by the audience on the first listen. Unlike print media, the audience cannot go back and re-read the message. Thus, the writing needs to be more impactful and engaging.

Question 4

It is important for public relations practitioners to use inclusive language because ________.
A)they are required to do so by law
B)public relations is supposed to build relationships
C)they don't want to inadvertently exclude important stakeholders
D)A and B
E)B and C

Accepted Answer

Public relations is all about building relationships with stakeholders, including diverse groups of people. Using language that inadvertently excludes certain groups of people can damage those relationships and negatively impact the reputation of the organization. While there may not be a legal requirement to use inclusive language, it is a best practice for effective communication with all stakeholders.

Question 5

When making a presentation,you should ________.
A)start with a good joke
B)maintain good eye contact wit the audience
C)convey information the listeners will find useful
D)A and C
E)B and C

Accepted Answer

Maintaining good eye contact with the audience helps to build trust and engagement, while conveying useful information is the main purpose of a presentation. Starting with a joke may not always be appropriate or necessary, and it does not necessarily contribute to the effectiveness of the presentation in conveying useful information.

Question 6

When writing a speech,it is important to ________.
A)use concrete words and images
B)use precise nouns and verbs
C)place attribution after a quotation
D)A and B
E)all of the above

Accepted Answer

Using concrete words and images and precise nouns and verbs helps to make the speech more impactful and memorable. Placing attribution after a quotation is important to give credit to the original source, but it is not as crucial as using specific language. Therefore, the correct answer is D, as both A and B are important in writing a successful speech.

Question 7

Macroediting ________.
A)is a sentence-by-sentence double-check of accuracy,spelling,and grammar
B)challenges the meaning,organization,and format of a document
C)is the final step in the writing process
D)A and C
E)B and C

Accepted Answer

Macroediting involves a high-level review of a document, focusing on the overall meaning, organization, and format rather than on individual sentences and grammar. It is an important step in the writing process, but typically occurs before the final editing and proofreading stages.

Question 8

Platonic dialectic includes _____.
A)specifying the goal
B)defining terms
C)analyzing
D)A and C
E)All of the above

Accepted Answer

Platonic dialectic includes all of the above activities, including specifying the goal, defining terms, and analyzing ideas.

Question 9

The goal-oriented,objective,comprehensive,systematic mental exploration of a subject is known as ________.
A)symmetry
B)coorientation
C)due diligence
D)evaluation
E)critical thinking

Accepted Answer

The answer of The goal-oriented,objective,comprehensive,systematic mental exploration of a subject...

Question 10

The D in IDEA stands for _____.
A)dissemination
B)domination
C)dimensions
D)delivery
E)dynamic

Accepted Answer

The D in IDEA stands for Delivery.

Question 11

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?
A)research
B)revision
C)credibility
D)evaluation
E)organization

Accepted Answer

The euphoria of creation refers to the excitement and enthusiasm felt during the initial drafting stage. However, to produce high-quality writing, it is essential to overcome this euphoria and engage in thorough revision and editing. Therefore, the stage where one must overcome the euphoria of creation is revision.

Question 12

The E in IDEA stands for _____.
A)expression
B)energy
C)economy
D)editing
E)ergonomics

Accepted Answer

The E in IDEA stands for Expression, which refers to the ability for individuals with disabilities to communicate their thoughts, feelings, and needs through various means such as sign language, Braille, or AAC devices.

Question 13

Bad news is best presented in the _____ of a message.
A)beginning
B)middle
C)end
D)It doesn't make any difference.Bad news is bad news.
E)This is a trick question: There is no best way to deliver bad news

Accepted Answer

Placing bad news in the middle of a message allows the sender to start and end the communication on a positive note, which can help soften the impact of the bad news.

Question 14

The I in IDEA stands for _____.
A)innovation
B)idea generation
C)issues
D)imagination
E)imagery

Accepted Answer

The answer of The I in IDEA stands for _____.
A)innovation
B)idea...

Question 15

Good news is best presented in the _____ of a message.
A)beginning
B)middle
C)end
D)It doesn't make any difference.Good news is good news.
E)This is a trick question: There is no best way to deliver good news

Accepted Answer

Good news is typically best presented at the beginning of a message to capture the recipient's attention positively and set a favorable tone for the rest of the communication.

Question 16

At which stage of the writing process does one ask what his or her purpose is in writing?
A)research
B)revision
C)credibility
D)evaluation
E)organization

Accepted Answer

Asking what your purpose is in writing usually comes before the research stage because it helps guide your research and the direction of your writing. It is important to know why you are writing before you start gathering information.

Question 17

One of the best ways to get over presentation jitters is to ________.
A)practice your presentation
B)ignore them
C)tell a funny joke to get everyone in a good mood
D)eat a good meal
E)drink several cups of coffee to calm your nerves before speaking

Accepted Answer

Practicing your presentation beforehand can help build confidence and familiarity with the material, making it easier to deliver the presentation without getting too nervous. Ignoring the jitters, telling jokes, and consuming excessive caffeine are not recommended strategies for managing presentation anxiety. While eating a good meal can be helpful, it is not as effective as practicing the presentation.

Question 18

The most common organization scheme for neutral messages is _____.
A)the "say-it-then-do-it" approach
B)the inverted pyramid
C)the message box
D)Monroe's Motivated Sequence
E)straight-forward approach

Accepted Answer

The answer of The most common organization scheme for neutral...

Question 19

Writing for the web is different from writing for a printed page because ________.
A)computer screens are harder to read than the printed page
B)computer users are more sophisticated than traditional print users
C)the Internet provides unlimited space for detail
D)A and B
E)A and C

Accepted Answer

The answer of Writing for the web is different from...

Question 20

The A in IDEA stands for _____.
A)argument
B)action
C)arrangement
D)augmentation
E)anything you want it to be

Accepted Answer

The answer of The A in IDEA stands for _____.
A)argument
B)action
C)arrangement
D)augmentation
E)anything...

Quiz 10: Multimedia Message Development

Microediting ________.

When writing a speech,it is important to ________.

Writing something for use in broadcast media is different from writing something for print media because ________.

It is important for public relations practitioners to use inclusive language because ________.

When making a presentation,you should ________.

When writing a speech,it is important to ________.

Macroediting ________.

Platonic dialectic includes _____.

The goal-oriented,objective,comprehensive,systematic mental exploration of a subject is known as ________.

The D in IDEA stands for _____.

At which stage of the writing process must one overcome what is known as "the euphoria of creation"?

The E in IDEA stands for _____.

Bad news is best presented in the _____ of a message.

The I in IDEA stands for _____.

Good news is best presented in the _____ of a message.

At which stage of the writing process does one ask what his or her purpose is in writing?

One of the best ways to get over presentation jitters is to ________.

The most common organization scheme for neutral messages is _____.

Writing for the web is different from writing for a printed page because ________.

The A in IDEA stands for _____.