Creators Plus, a modest-size manufacturer of quality crafts, expends considerable resources to ensure that its products are created in the most efficient manner. According to the owner, distribution and promotion are secondary considerations to managing an expedient production process. Creators Plus subscribes to the _____ marketing philosophy.
A) process-oriented
B) market-oriented
C) sales-oriented
D) production-oriented

Question

Quizplus · Accepted Answer

Creators Plus focuses on ensuring that its production process is efficient, indicating that it subscribes to the production-oriented marketing philosophy.

Creators Plus, a Modest-Size Manufacturer of Quality Crafts, Expends Considerable