Andrew is considering two models of cars. The size, price, and options are identical. However, one model gets better gas mileage. This fact would be considered a(n) _____ product.
A) core
B) actual
C) augmented
D) ancillary

Question

Quizplus · Accepted Answer

Gas mileage is one of the additional benefits, or augmented product features, that a consumer may consider when deciding between two products. Core product features include the basic functions and benefits of the product, while actual product features describe its physical attributes and design. Ancillary products are unrelated items or services that are sold alongside the main product.

Andrew Is Considering Two Models of Cars