A product strategy that includes a new product that is quite different from existing products
A) can be very risky.
B) is often used by small businesses.
C) will likely determine the future direction of the firm.
D) is encouraged, as long as it represents no more than half of the firm's product offerings.

Question

Quizplus · Accepted Answer

Introducing a new product that is quite different from existing products can be risky as it may not be well-received by consumers or may require a significant investment in research and development.

A Product Strategy That Includes a New Product That Is