Technologies Limited, a small producer of closed-circuit, handheld radio communication devices marketed to contractors (walkie-talkies), wants to expand. Using its knowledge of communication technologies, it developed a cellular-based phone system designed for contractors. Technologies Limited is employing a _____ product strategy.
A) multiple products/one market
B) multiple products/multiple markets
C) modified product/one market
D) modified product/multiple markets

Question

Quizplus · Accepted Answer

Technologies Limited is using its knowledge of communication technologies to develop a cellular-based phone system designed for contractors. This is an example of a modified product/one market product strategy, as the company is modifying an existing product (walkie-talkies) for a new market (contractors).

Technologies Limited, a Small Producer of Closed-Circuit, Handheld Radio Communication