A competitor would likely use a ____ pricing strategy for a gaming console intended to compete directly with Sony's Playstation gaming console.
A) follow-the-leader
B) penetration
C) variable
D) prestige

Question

Quizplus · Accepted Answer

A follow-the-leader pricing strategy is used when a competitor sets its prices based on the prices of a market leader. In this case, the competitor would likely use a follow-the-leader pricing strategy for a gaming console intended to compete directly with Sony's Playstation gaming console.

A Competitor Would Likely Use a ____ Pricing Strategy for a Gaming