Seeking to extend the product life cycle by expanding into international markets has become a less effective strategy, in part, because
A) customer preferences have become more similar around the world.
B) international delivery systems cannot handle the variety of company distribution systems.
C) income levels in many countries are insufficient to support this strategy.
D) product life cycles have already been growing over the years.

Question

Quizplus · Accepted Answer

With the trend of globalization, customer preferences and buying behavior have become more similar across the world. This has led to a decrease in the effectiveness of expanding into international markets to extend the product life cycle.

Seeking to Extend the Product Life Cycle by Expanding into International