When a small business owner is thinking of going global, he or she should first decide whether
A) the firm has the necessary "deep pockets" to follow through.
B) domestic operations are capable of subsidizing overseas operations.
C) the firm has the technology necessary to get into the international game.
D) the company is up to the task.

Question

Quizplus · Accepted Answer

The most important factor when considering going global is whether or not the company is up to the task. This encompasses factors such as having enough resources, technology, and capabilities to successfully compete in international markets. While having deep pockets and the ability to subsidize operations may be helpful, they are not the most crucial factors to consider.

When a Small Business Owner Is Thinking of Going Global