After a new product is developed, about 9 out of 10 fail for what reason?
A) Cost
B) Minimal marketing efforts
C) Lack of significant difference
D) The product is to regional
E) Failure in FDA testing

Question

Quizplus · Accepted Answer

C)About 9 out of 10 new products fail each year because of lack of space or weak customer demand. The single greatest factor in product failure is the lack of significant difference (i.e., the new product is very similar to or imitates, an existing product).

After a New Product Is Developed, About 9 Out of 10