When a consumer knows what they want to buy and is not willing to accept a substitute,what type of consumer product is being sought?
A) Production goods
B) Shopping goods
C) Convenience goods
D) Expense goods
E) Specialty goods

Question

Quizplus · Accepted Answer

Specialty goods are characterized by a high level of consumer involvement, low price sensitivity, and unique characteristics or brand identification. Consumers seeking specialty goods know exactly what they want and are not willing to accept substitutes, making this the best choice for the scenario given.

When a Consumer Knows What They Want to Buy and Is