Because of the _____ of services,service producers find themselves playing a role as part of the product itself and an essential ingredient in the service experience for the consumer.
A) Comparability
B) Intangibility
C) Heterogeneity
D) Simultaneous production and consumption
E) Perishability

Question

Quizplus · Accepted Answer

Service producers are part of the service experience because services are produced and consumed simultaneously, meaning the provider's role is integral to the service delivery.

Because of the _____ of Services,service Producers Find Themselves Playing