Companies that emphasize acquiring new customers rather than retaining current customers are using _____ marketing.
A) Transactional
B) Developmental
C) Proactive
D) Relationship
E) Acquisition

Question

Quizplus · Accepted Answer

Transactional marketing focuses on short-term sales and acquiring new customers rather than building long-term relationships with existing ones.

Companies That Emphasize Acquiring New Customers Rather Than Retaining Current