Which of the following is NOT a source of customer expectations?
A) Word-of-mouth communications
B) Advertising
C) Pricing
D) Sales promises
E) Target market

Question

Quizplus · Accepted Answer

Target market is not a source of customer expectations; rather, it is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. Customer expectations are formed through direct communication, past experiences, and information from various sources, not the demographic or psychographic segmentation of the target market itself.

Which of the Following Is NOT a Source of Customer