The primary objective of services producers and marketers is identical to that of all marketers.
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Q52: In terms of the drama metaphor, the
Q53: A consumer's emotional state or mood can:
A)
Q54: Consumers are more brand loyal to services
Q55: For the consumer, moods and emotions have
Q56: Services such as tax preparation, car repair
Q58: A person who is in a sad
Q59: Customers feel more responsible for their dissatisfaction
Q60: Which of the following statements regarding the
Q61: Jane wants to have her near-sightedness corrected
Q62: Among the characteristics that distinguish organizations from
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